London-based baker Reshmi Bennett has just sent a powerful message to all influencers, celebrities, and brands requesting cake for their personal or work events. Let’s hope they get it.
The confectionery visionary behind Anges de Sucre, an award-winning family-run online cake maker, and decorator, said they get hundreds of requests for cake in exchange for exposure. Even though they aren’t welcome. “I would ‘thank you for reaching out’ but I won’t, because I’m not thankful for your ‘opportunity’ to work for free,” Bennett wrote. “And it’s also clogging up my DMs and inbox.”
Even though Bennett is aware influencer marketing is a massive thing, and “influencing” has become a very popular career choice for many young people, she said it simply does not work for Anges de Sucre. “In particular, hand-made, edible works of art, ie cakes, are expensive to produce. They are a luxury.” Bennett even posted a flowchart to cement her point. She’s also sending it to all influencers who asks her for free stuff.
More info: angesdesucre.com | Instagram | Facebook
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
“The reasons why we won’t cake for exposure. I’m tired of the DMs and emails. So it’s gonna be a straight cut and paste of the link and flowchart in response”
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Here’s how a typical conversation with influencers look like from Bennett point of view
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
Here’s another one
Image credits: angesdesucre
Image credits: angesdesucre
Image credits: angesdesucre
People supper the baker 100%
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